AI is no longer a passing trend; it’s a key tool found in every marketer’s toolkit in companies of all sizes and industries. Its reach is so powerful and pervasive, you’d struggle to find a growing company not using AI somewhere in its broader growth strategy.
That being said, AI isn’t simply something you can integrate into an ad campaign and run on “default settings”. When left to run on autopilot, it produces pretty average and generic results. Instead, it requires clever steering and a meticulous setup process to ensure that the company reaps the most out of this tool.
The good news? It doesn’t take an expert marketer to configure your AI tool to see results. Even in platforms like Meta and TikTok where impressions can reach the thousands, AI has its uses and can work its magic with a brilliance that matches the skills of even the most skilled marketers.
But, to reiterate, this is only achievable if configured right. As this is the case, it’s important for marketers to know how to feed it meaningful data to ensure that it can perform to the best of its abilities.
If you want to understand the greatness of AI tools, then read on: we’ll list down some key benefits of utilising AI in your social media ad campaigns.
Let’s jump right into it.
In This Article:
1. AI Refines Target Precision
One way AI can help perfect your Meta and TikTok ad strategies is by helping your company target ads more effectively.
Both these social media websites process behavioural cues across a large sample size using machine learning protocols—gathering user data and behaviour at blazingly fast speeds. These data sets divide users into broad categories based on behaviours, demographics, and past interactions, among other filters.
AI analyses these patterns and information to push out ads to the audience that are most likely to convert or act upon seeing your post. More specifically, AI algorithms can see how long a user lingers in a post or video, what they scroll past, and what they engage with.
This information is typically funneled through an AI ad tool. It’s then processed by marketers to gather information about their audience more intimately. Armed with this information, marketers can deliver content that more precisely aligns with their needs.
Moreover, the AI tool can continue to process information to predict future trends and engagement patterns—helping marketers know the best time to post their next campaign set or the degree of personalisation they must offer their audience.
In any case, artificial intelligence can see under the hood and reveal valuable customer information. This, in turn, can make it easier for marketers to push out content that’s relevant and convertible.
2. AI Adds A Creative Voice
Beyond optimised targeting, AI also helps keep creative ideas flowing along with its nearly infinite well of creative solutions.
Prior to the proliferation of these AI tools, marketers had to brainstorm fresh ideas from scratch for how to maintain their brand’s relevance and authority in their oft-crowded industry. Coming up with copy and captions on Facebook, Instagram, and TikTok is something that marketers can spend many hours of the week trying to perfect.
It was a process that not only demanded a lot of hours, but also a fair amount of mental juice. Needless to say, burnout was a common experience for many marketers due to the tough demands of this function.
Nowadays, AI tools exist to help alleviate these constant pressures. These AI tools can be used to generate creative texts and images in a matter of seconds. Whether you need ad copy or video storyboard ideas, these AI tools can whip up ideas for your next Facebook caption or TikTok reel idea that you can copy or alter to your liking.
It should be said, however, that these automation tools don’t outright replace the human mind. They’re best used to accelerate ideas and fill creative gaps during moments when creativity is low or when creative solutions are needed to progress certain functions. In any case, AI helps modern marketers stay inspired whenever they advertise on social media.
3. AI Cuts Administrative Taskload
No one likes spending long hours on low-priority administrative tasks. Thankfully, AI has reached the level of being quite capable of taking over many of these low-priority tasks with accuracy and consistency.
For marketers managing Meta and TikTok campaigns, AI tools can now handle much of the routine work that used to take up a sizeable chunk of the workday. Instead of manually scheduling social media posts and fine-tuning ad allocation spending, AI can dynamically do the job for you, all while using the most up-to-date data to reinforce its decisions.
The administrative side of reporting has also become far smoother. AI dashboards compile analytics across multiple campaigns, generating real-time summaries that highlight what’s working and what’s not without needing to make the report yourself.
All these functions that AI can do not only free up time for your marketing team to do the things that matter, but it also reduces the need to hire extra hands. This keeps your working costs agile ,all while maintaining a consistent flow of operations going on in your marketing campaign.
4. AI Aids in Decision Making
According to a SurveyMonkey article, roughly 80% of marketers use AI to make more confident and quicker decisions. In a world where ad performance shifts relative to various factors like trends, time plays a huge role in influencing the success of an ad campaign.
As this is the case, many marketers value tools that can help them clear up any vagueness and ambiguity regarding a certain action and provide clear-cut instructions or infallible data points to give them the go-signal to act.
In the case of Meta and TikTok ad campaigns, AI helps by utilising data points to help marketers in realising solutions, whether it’s as simple as choosing a suggested filter or song for their next post or collecting customer data en masse to help narrow down various courses of action.
Conclusion
AI is a potent tool with a potential that’s still largely untapped. By utilising it correctly, marketers can make the most out of their social media posts and grow their brand with a higher degree of success than ever before.
We hope this article has cleared things up for you regarding the promises AI aims to deliver in the realm of social media marketing. All the best in harnessing the tool to the best of your abilities!
