From Clicks to Conversations: Why Your Business Needs Both SEO and AEO Right Now
By Mike Peralta
The digital landscape has shifted under our feet. Honestly, it feels like it happens every ...
Read moreMarketing Strategy
How Thoughtful Design Shapes Brand Loyalty
By Mike Peralta
There was a time when the strength of an ad was proportional to the number ...
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Marketing for Home Services Companies: What Still Works in 2026
By Mike Peralta
Marketing a home service business in 2026 feels like standing in two worlds. On one ...
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How Browser Differences Shape Email Marketing: Optimizing Campaigns for Chrome, Safari, and Edge
By Mike Peralta
Email performance is not one-size-fits-all. The same campaign can look, track, and load very differently ...
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Why Clean Data Pipelines Matter in Modern Marketing Attribution
By Mike Peralta
The Hidden Crisis in Marketing Analytics I was talking to a CMO last week who’d ...
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Tiny Island, Big Impact: Why Android Users Miss Apple’s Dynamic Island
By Mike Peralta
The Rise of Dynamic Island and Its Unexpected Popularity When Apple first unveiled the Dynamic ...
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Survey Marketing: How Brands Use Gift Cards to Drive Engagement
By Mike Peralta
Here’s a stat that keeps marketers up at night: 89% of survey invitations get deleted ...
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7 Principles Of Marketing: How To Apply With Examples
By Mike Peralta
Marketing is more than ads or flashy campaigns. It’s about understanding people and offering the ...
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False Advertising Examples: 7 Misleading Ads to Learn From
By Mike Peralta
Have you ever seen an ad that seemed too good to be true? You’re not ...
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AI in Advertising: 7 Smart Ways to Use Artificial Intelligence
By Mike Peralta
AI is no longer a futuristic buzzword in marketing. It’s the driving force behind smarter ...
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