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Marketing Analytics & Metrics

Click-through rate (CTR) Formula

CTR Calculator

By Mike Peralta

September 22, 2025

Click-through rate (CTR) is one of the simplest yet most powerful marketing metrics. It tells ...

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Return on Ad Spend

ROAS Calculator

By Mike Peralta

September 22, 2025

Every marketer wants to know if their ad spend is working. ROAS (Return on Ad ...

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Return on Investment Formula

ROI Calculator

By Mike Peralta

September 20, 2025

For small businesses and large brands alike, marketing ROI is a vital metric. It tells ...

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